Vintage Philips Advertising Sign

Dutch designer, art director, and architect Louis C. Kalff was born in Amsterdam in 1897.  In 1916, he began architecture studies at the Technical University of Delft. As a student, he designed posters, banners, and costumes for school-related activities. In 1923, he interned for the architect D.F. Slothouwer. In December 1924, Kalff applied via letter to Anton Philips, president of Eindhoven-based light bulb and radio tube manufacturer Philips, asserting that the company’s advertising was not modern enough. On January 5, 1925, the 27-year-old Kalff joined Philips and was charged with the task of modernizing the company’s artistic and commercial advertising. In 1929, the Lighting Advisory Office (LIBU) was established under Kalff’s leadership to advise companies and architects in the field of lighting. In 1946, he was appointed Philips’ art director.

While at Philips, Kalff helped define the overall color, material, and form choices for a variety of projects. He also designed advertisements, branding, exhibitions, lighting, and various other products, including memorable pieces such as the curvy—as opposed to traditionally boxy—Chapel Radio (1931) and the Philips Philishave (1939); nicknamed “the cigar,” the latter was an electric shaver with a rotary system shaped like a Greek column with tapered sides. He also designed several architectural projects, including the Astronomical Observatory (1937, Eindhoven) and the spaceship-like Evoluon technology museum (1966, Eindhoven), which became a conference center in the 1990s. He also independently designed posters, book covers, as well as private homes and commercial buildings.

In 1958, Kalff initiated the Philips Pavilion at the Brussels World’s Fair. To demonstrate the company’s cutting-edge technology, he conceived a multimedia exhibition that featured an electronic poem (Le Poème Électronique) by Swiss architect Le Corbusier and music by French-American composer Edgard Varèse accompanied by a range of video and audio effects. Kalff retired in 1960, but remained active as a consultant and architect for Philips. He also lectured and, in 1941, wrote the book, Artificial Light and Architecture.

Kalff passed away in Waalre in 1976. In 2011, the Louis Kalff Instituut opened in the Regional Historical Center Eindhoven. It’s devoted to preserving and digitizing the archives of nationally important industrial designers for educational purposes.

Fascinated by Thomas Edison’s first incandescent light demonstrations in 1879, Gerard Philips (1858-1942) enlisted his father’s help to purchase a small tract of land in Eindhoven, Netherlands, in order to establish his own light bulb factory in 1891. After a year, Anton, Gerald’s youngest brother, joined the company as a salesman, which helped the company grow quickly into the largest carbon-filament producer in Europe. In 1912, Philips signed a historic contract with the Tsar Nicolas I, who ordered 50,000 light bulbs for his Winter Palace in St Petersburg. The same year, Philips entered the Euronext Amsterdam Stock Market.

From the beginning, Philips was an export-oriented company that aspired to make a mark on the fast-growing electricity industry. In 1914, Philips launched its famous NatLab, a research center dedicated to exploring physics and chemistry to develop new product ranges. Two years later, Philips celebrated its 25th anniversary and was given the title Koninklijke Philips Electronics (Royal Philips Electronics) by the Dutch monarchy.

Over the decades, Philips has produced a very wide range of products, such as medical X-ray tubes, radios, electric shavers, televisions, cassette and CD players, VHS and DVD players, and much more. In terms of design history, the company began to make a mark in 1925, when Dutch designer Louis Kalff joined the company as art director. He was later put in charge of the Lighting Division. Not only did Kalff elevate the quality of Philips’s branding, he went on to produce a series of electronics and lighting designs that achieved iconic status. Kalff’s many designs for Philips include Chapel Radio (1931), Philips Philishave (1939), and a number of lamp designs in the 1950s that typically feature enameled metal shades mounted on brass stems—the most sought-after of which is colloquially called the Z Table Lamp (1955).

Notably in the 1990s, Philips teamed up with Italian homewares company Alessi to produce a colorfully postmodern collection of appliances, like toasters, kettles, coffee makers, and juicers.

Today, Philips has a team of nearly 500 designers —one of the largest and most diverse of its kind in the world. In response to 21st-century conditions and technologies, Philips is shifting its focus from products to experiences, aiming to maximize the full potential that the Internet of Things, big data, and digital eco-systems can offer.